JR 26-28 LIT Strategic Plan - Flipbook - Page 15
STRATEGIC PILLARS AND GOALS
Membership Growth & Engagement
Goal: Build and retain an engaged national membership base.
Key Actions:
Increase membership by 15% annually.
Launch a peer-led Membership Ambassador Program.
Offer exclusive quarterly member sessions and resources.
Implement a member engagement dashboard to monitor trends.
Economic Development & Small Business Support
Goal: Foster access to transit-related economic opportunities.
Key Actions:
Expand the Small Business Academy and Toolkit.
Host 2 annual technical training series for small businesses.
Promote procurement opportunities from agency partners.
Spotlight member vendors through LIT’s platforms.
